HACK&ROLL 2020

LOGO, BRANDING, ILLUSTRATION

Logo and branding for NUS Hackers’ annual 24-hour hackathon (the largest student-run hackathon in Singapore).

With a goal of encouraging building, Hack&Roll 2020 logo features an exploded-view drawing which are often in manuals to show the order of assembly of various parts. These parts come together to form the abbreviation of Hack&Roll, H&R.

As with the intention of manuals, which is to assist the user in building something, this logo reflects H&R mission which is to also assist people in building a product.